- Information Collection: Categories of Data and Sources
We collect personal information from you directly, when you use the Service, from our Brand Partners, and from third parties. This section describes the categories of personal information we collect about you and the sources of that information.
Registration information. We collect personal information about you including, among other things, your name, email address, telephone number, and/or physical level, status, gender, weight, age, date of birth. We use this information to personalize your experience on the Service, to provide you with the best training experience. address any customer service issues you experience, and to create a comprehensive fitness experience that integrates your fitness activities.
Purchases and Subscriptions. We collect information about your Product purchases.
Workout Activity. When you use the Service, we receive information about the workouts and other activities you input, the digital workouts that you select, and metrics associated with those workouts such as your Wheelchair Treadmill metrics (e.g., distance, speed, time etc.). If you utilize personal training services through the Service, we will also receive information about the workouts and content your trainer selects for you and other information about your session that you or your trainer input into the Service. For example, we may receive information about your check-ins or workouts at a Brand Partner’s gyms or studios. We use all of this information to help you track your progress across your accounts, to personalize your experience in the Service, to communicate with you, and for marketing purposes.
Location Information. When you use the Service, we will receive your precise location information if you allow us to do so in your device settings. We may also collect the precise location of your device when the App is running in the foreground or background when the App is closed. We use your location information for engagement-based marketing purposes to enable particular features that we believe will enhance your user experience (for example, enabling you to track your outdoor workout activities or access route maps), and to conduct analytics to improve the Service. You can prevent your device from sharing precise location information at any time through your device’s operating system settings. We also infer your general location information, for example, by using your internet protocol (IP) address.
Device Information. We receive information about the device and software you use to access the Service, including IP address, web browser type, operating system version, phone carrier and manufacturer, application installations, device identifiers, mobile advertising identifiers, and push notification tokens. We may also receive information about the device and software you have used if you have linked your Account with a Brand Partner Account that receives your device and software information.
Usage Information. To help us understand how you use the Service and to help us improve it, we automatically receive information about your interactions with the Service, such as the pages or other content you view, the searches you conduct, purchases you make, the music you listen to, and the dates and times of your interactions with the Service.
Communications-Related Information. If you contact us directly, we may collect additional information about you. For example, when you provide feedback on the Service or contact our Member Experience team, we will receive your name, email address, phone number, the contents of a message or attachments that you may send to us, and other information you choose to provide. If you subscribe to receive electronic communications from us, then we will collect certain information from you, such as your email address. We also collect information you provide through your participation in any surveys or studies. When we send you emails, we may track whether you open or interact with them to learn how to deliver a better member experience and improve the Service.
If you use the Service to communicate with personal trainers, instructors, or other customers of the Service, we may log information about your communications (such as length of communications session and originating and terminating phone numbers or IP address) and may monitor or record communications for security purposes and to enforce our Terms and Conditions and our acceptable use policy and to protect our employees, trainers, customers, and other individuals with whom you communicate.
Information from Cookies and Similar Technologies. We may collect personal information using cookies, pixel tags, or similar technologies. At our direction, third parties, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. To the extent that any of these practices may be considered to be a “sale” of personal information under Delaware law, you have the right to opt out at any time, as detailed in Section 5 below. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Service. Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.
Third Party Data. We may occasionally acquire demographic and other data about our customers and prospective customers. We only acquire this information from reputable third parties that have notified you about their data collection practices and given you the opportunity to opt out of the sale of that information. We use this information to better understand and communicate with our customers and to market the Service.
- How We Use the Information We Collect
In addition to the uses described above, we use the information we collect:
To provide, maintain, operate, improve, de-bug, and enhance the Service;
To enable and process payments for Service membership subscriptions and Product purchases;
To personalize your and others’ experience on the Service, such as by providing tailored content and recommendations;
To provide a seamless and integrated fitness and wellness experience across different brands, working with our Brand Partners;
To understand and analyze how you use the Service;
To understand and analyze how you use various fitness and wellness products and services across different brands, working with our Brand Partners;
To develop and to enable our Brand Partners to develop new products, services, features, and functionality;
To measure the effectiveness of our advertising and marketing campaigns;
For research and analytics purposes, including market research, new feature and product testing, and health, fitness, and technology research;
To communicate with you, provide you with updates and other information relating to the Service, provide information that you request, respond to comments and questions, conduct surveys, and otherwise provide customer support;
To facilitate the connection between your use of the Service and third-party services or applications, such as social networks, when you intentionally interact with such third-party services or applications;
For marketing and advertising purposes, such as developing and providing promotional and advertising materials that may be relevant, valuable, or otherwise of interest to you;
To send you calls, text messages, emails, and/or push notifications either by us or our logistics providers on our behalf, including autodialed calls and/or text messages, for transactional or operational purposes, such as updates on the delivery status of your order;
To facilitate transactions and payments;
To find and prevent fraud, and respond to trust and safety issues that may arise;
For compliance purposes, including enforcing our Terms and Conditions and complying with our contractual obligations with third parties such as music licensors; and
For other purposes for which we provide specific notice at the time the information is collected or obtain your consent.
- Your Choices; Notice for California and Nevada Residents and Others
Privacy Rights-Related Requests. We are committed to protecting the privacy of all users of the Service and will use commercially reasonable efforts to honor requests made by any individual about whom we have collected personal information. Depending on your state of residence, you may have specific legal rights related to such requests.
The California Consumer Privacy Act of 2018 (“CCPA”) gives California residents certain rights with respect to their personal information. If you are a California resident, we are committed to compliance with CCPA. Under CCPA, you may have the right to make certain requests:
You may have the right to know about personal information that we have collected, disclosed, or sold, including:
The categories of personal information we have collected or shared about you in the preceding 12 months,
The categories of sources from which we have collected that information in the preceding 12 months,
The commercial or business reason(s) we have collected or shared that information, and
The categories of third parties with whom we have shared or to whom we have sold that information in the preceding 12 months.
In addition, upon receipt of a verifiable request from you establishing your identity, we may be obligated to disclose specific pieces of personal information that we have collected about you. Under some circumstances, you may have the right to request deletion of some or all of that information. You may be entitled to designate an authorized agent to exercise these rights on your behalf.
To make a privacy-related request, including a request related to the exercise of your rights under the CCPA or any other law, you may either send an email to our Member Experience team at firstname.lastname@example.org. In order to do so we may ask you to provide additional information that can be matched with information that we maintain. To authorize an agent to make a request to know or delete on your behalf, we will require you and/or the authorized agent to provide to us written proof of their authorization to act on your behalf.
We are prohibited by law from treating you in a discriminatory fashion as a result of your election to exercise any rights you have under CCPA.
Shine the Light. If you are a California resident, you may have the right to receive a free, yearly accounting of the following information for the preceding calendar year: (1) information identifying each third-party company to whom we may have disclosed, within the past year, personally identifiable information about you for direct marketing purposes; and (2) a description of the categories of personally identifiable information disclosed.
Location Information. You can prevent your device from sharing precise location information at any time through your device’s operating system settings. We may, however, continue to collect information about the location of any Brand Partner facility or event where you check in, while you have your Account linked with your Brand Partner Account(s).
Marketing Communications. You can unsubscribe from our promotional emails via the link provided in the emails, request to be added to our internal “do not call” list for marketing calls by contacting Member Experience, and revoke your consent to receive marketing text messages by replying to any of our marketing text messages with the word “STOP.” Even if you opt out of receiving promotional messages from us, you will continue to receive administrative or transactional messages from us.
Do Not Track. There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.
Security. We make reasonable efforts to protect your information by using physical, technical, and administrative safeguards designed to improve the security of the personal information we collect, maintain, or otherwise process. However, as no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your information.
International Visitors. The Service is hosted in the United States and intended for visitors located within the United States. If you choose to use the Service from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Service. By providing any information, including personal information, on or to the Service, you consent to such transfer, storage, and processing.
Update Your Information. You can update your Account and profile information through your profile settings.
Contact Information. If you have any questions, comments, or concerns about our processing activities, please email us at email@example.com.